Exit polls, have become a significant feature of India’s electoral landscape, shaping public perception and influencing voter behavior.

Pre- and post-election exit surveys have shaped public opinion and voter behavior in India. Media houses and polling companies conduct these surveys to anticipate political results based on voter mood. Predictions are sometimes inaccurate due to sample biases and India's heterogeneous electorate. Media amplification of exit polls as definite measures of popular emotion adds to the bandwagon effect, when indecisive voters coalesce with predicted victors, possibly skewing election outcomes. The partnership between polling organizations and politically biased media complicates this environment, posing dependability and impartiality concerns. The Election Commission of India restricts exit poll broadcasts during election times to reduce bias, yet ethical problems remain. Exit polls must be transparent and responsible in media coverage to protect election integrity and encourage informed voter participation in India. Exit polls may affect public opinion and election results, thus they should be used cautiously.