Political Communication in the Digital Age

The digital revolution has fundamentally reshaped the dynamics of political communication, introducing unprecedented opportunities and challenges for democratic societies worldwide. This panel examines the different ways in which digital platforms influence political behavior, discourse, and governance. With the proliferation of social media platforms and advanced technologies, new avenues for public engagement, political advertising, and grassroots mobilization have emerged. However, these innovations also raise pressing concerns about misinformation, algorithmic biases, and the growing dominance of a few tech giants in the democratic process.
One recurring theme id the digital age is the role of digital ecosystems in amplifying political polarization and spreading disinformation. For instance, research explores the strategies employed by right-wing groups within digital media landscapes to obstruct climate action and manipulate public narratives. Another trend addresses the adaptation of fact-checking mechanisms, such as implementing community-based notes on platforms like X (formerly Twitter), highlighting the tension between user-driven truth-seeking and platform governance.
Social media platforms are also analyzed for their capacity to blur traditional distinctions between political and non-political spaces. The emergence of entertainment figures as political influencers exemplifies how digital platforms facilitate the crossover of celebrity culture into political discourse, transforming how audiences perceive authority and trustworthiness in political actors. Furthermore, studies on global disparities underscore the impact of "Big Tech" in shaping political communication in the Global South, revealing significant power imbalances in access, representation, and platform governance.
By bringing together diverse methodological approaches—from case studies to content analysis—this panel seeks to understand the digital age’s impact on political communication. It also raises critical questions about how democratic societies can navigate rapid technological transformations while preserving inclusivity, accountability, and informed public debate. Ultimately, the panel aims to contribute to a broader discourse on the role of technology in fostering resilient and participatory democratic systems.